Digital MarketingNokia new logo

Nokia new logo

Nokia has achieved plenty of milestones in the past two years. We set out a new strategy to deliver sustainable, profitable growth. We changed our operating model. We adopted new cultural essentials of Open, Fearless and Empowered. Above all, we defined our purpose … at Nokia, we create technology that helps the world act together. Today is another milestone. We are updating our strategy, and, as a key enabler, we are also refreshing our brand to reflect who we are today: a B2B technology innovation leader pioneering the future where networks meet cloud. Here is why we have chosen to do that now.

Nokia is accelerating into the next phase of our strategy

Nokia continues to execute against its three-phased company strategy to deliver sustainable, profitable growth. 

Having completed the reset phase, we are now accelerating while laying the foundation for the scale phase, delivering strong growth and stable profitability while broadening our customer base. 

Going forward, we will have six strategic pillars: 

  • Grow market share with service providers, driven by continued technology leadership
  • Expand the share of Enterprises within our customer mix
  • Continue to manage our portfolio actively, to ensure a path to a leading position in all segments where we decide to compete
  • Seize opportunities from sectors beyond mobile devices to monetize our IP and continue to invest in R&D for Nokia Technologies
  • Implement new business models, such as as-a-Service
  • Develop ESG into a competitive advantage and become the “trusted provider of choice” in our industry.

These will be underpinned by four enablers: future-fit talent, long-term research, digitalizing our own operations, and a refreshed brand.

It is time to assert our leadership in networking technology

Our updated company strategy is supported by our technology strategy, which details how networks will need to evolve to meet the demands of the metaverse era.  

As the world increasingly relies on connectivity, the qualities of traditional networking will be required to integrate with the flexibility and scalability of cloud. 

These are networks that go beyond connecting people and things. They’re adaptable, autonomous, and consumable, with the potential to bring the transformative power of networking to every industry. 

We are uniquely well positioned to lead this evolution in networks through our technology leadership and best of breed portfolio across fixed, mobile and cloud. 

Our innovation is propelled by Nokia Bell Labs, winner of multiple Nobel Prizes and global leader in disruptive research on networks, software, AI, automation and IoT.

And we have a track record of working in collaboration with our partners, creating networks that sense, think and act. 

Refreshing our brand

Our new visual identity captures Nokia as we are today, with renewed energy and commitment as pioneers of digital transformation.

We built on the heritage of the previous logo, but made it feel more contemporary and digital, to reflect our current identity. 

The brand was launched today at MWC Barcelona and it is now being rolled out across our sites and assets. The website has a new look and feel already – as you can see – and Nokia sites will begin transforming soon. 

But this isn’t just about what we look like. It’s about our strength in networking, innovation, collaborative partnerships and technology leadership. It’s about our value propositions in current and prospective markets.

And most of all, it’s about our people. 

In my view Nokia has the best, most talented and inspiring people in the business. Every day I feel privileged to work alongside them.

So Nokia’s leadership team and I wanted to create a new brand that worked for them, representing who they are, what they do and why they do it.

Our refreshed brand is an investment in them.

This is Nokia … but not as the world has seen us before.  


Credits – NOKIA